POLTRONA FRAU

The Poltrona Frau collection remains the quintessence of attention to craftsmanship, quality, and aesthetics. The company has been attracting clientele for nearly 100 years who possess an appreciation for architecture, culture, and history. The elegant and understated design of the furniture combines classic, timeless styling with 21st century ergonomics. Maintaining its artisan soul, hand crafted methods are emphasized though when necessary the latest technologies are implemented. The elevated quality PF provides, particularly regarding their leather entails a patented 21-step process; from hand-selecting the calves to treating the leather to be both stain and water-resistant. The dye is not sprayed on, but rather tattooed in such a way that it penetrates the skin entirely, resulting in permanent color.
In addition to serving royalty, an international jet set or simply discriminating buyers, PF is contracted by top companies in many industries, and its work can be seen in the Guggenheim; European parliament; all Ferrari, Maserati and high-end models of Mercedes and BMW; Four Seasons hotels; first-class seating for Alitalia airline; and Disney cruise ships.
The PF collection represents the founding furnishings division for what today is the Poltrona Frau Group. In addition the Group is comprised of divisions Cassina, Cappellini and Alias. Refer to respective company portals for showrooms or representatives.

related links:
www.frauusa.com
www.poltronafrau.it
www.cassinausa.com
www.cassina.com
www.cappellini.it
www.aliasusa.com
www.aliasdesign.it

images: (click on images to enlarge)
Kennedee by Jean Marie Massaud (top)
Dezza by Gio Ponti (2nd)
C.E.O. Cube scrivanie by Lella & Massimo Vignelli (3rd)
Aurora Due by Tito Agnoli (4th)
Oceano by Andrèe Putman (bottom)